How to Develop Your Corporate Culture

How to Develop Your Corporate Culture

Begin with five monkeys in a cage. Hang a banana from a string and put a ladder or stairs beneath it. When the first monkey puts a foot on the first step, spray the other monkeys with cold water. Repeat as the same or another monkey goes for the stairs. Repeat. Soon whenever a monkey goes for the stairs, the other monkeys react to prevent it, with violent retribution. Put the hose away and take out one monkey, replacing it with a new monkey. Naturally the new one wants the banana, but when it goes for the stairs the others attack it. Repeated attempts result in further attacks. Remove another monkey, replace with another new monkey. The process repeats itself. Soon none of the original monkeys remain, and none of the new monkeys have been subjected to the cold water treatment. They just know that you don’t go on the stairs and you enthusiastically punish anyone who tries. Why? Because that’s ‘how we do things round here’. And that’s how organizational culture comes about.

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